# Signal42 > Practitioner-led AI consulting for mid-market and enterprise organisations. Signal42 helps business leaders capture AI's real opportunity — not just the technology, but the commercial strategy, operating model, and people transformation required to make it stick. ## What We Do Signal42 works across three integrated dimensions: - **Business Strategy**: Go-to-market strategy, business case design, operating model design, AI readiness assessment - **Technology & Data**: AI architecture design, data strategy, system integration, technology selection - **People, Culture & Performance**: Change management, capability building, organisational design, adoption programmes ## How We're Different - Every engagement is led by senior practitioners, not junior consultants - We embed with client teams rather than delivering from the outside - We integrate strategy, technology, and people — most firms only do one - No PE money, no exit clock — built to do great work, not to scale and sell ## Key Pages - Homepage: https://signal42.ai/ - What We Do: https://signal42.ai/what-we-do - Why Signal42: https://signal42.ai/why-signal42 - The Team: https://signal42.ai/team - Insights: https://signal42.ai/insights - Our Story: https://signal42.ai/about/our-story - How We Work: https://signal42.ai/about/how-we-work - Contact: https://signal42.ai/contact ## Team - **Tim Hussain** — Founder & CEO. 25 years in commercial strategy and operating model design at AOL, Sky, Ebiquity, OLIVER. Leads Business Strategy. - **Clare Eagle** — Managing Director. People, culture, and performance specialist. Leads People, Culture & Performance. - **Jason Liew** — Managing Director, S42 Labs. Technology architecture and AI systems. Leads Technology & Data. - **Rob Kavanagh** — Creative Principal. Integrated advertising, creative innovation, and AI creative systems. Leads Creative & Marketing. - **Shagun Jain** — AI Operations & Engagement. Technical analyst at the centre of SignalOS operations, client engagement, briefings, and decision support. ## Contact - Website: https://signal42.ai - Email: hello@signal42.ai - LinkedIn: https://linkedin.com/company/signal42 - Location: London, United Kingdom ## Company Details - Founded: January 2025 - Headquarters: London, UK - Company: Signal42 Limited