Why are we here?
A once in a generation opportunity
Marketing has been held back for too long - by outdated technology and legacy structures, designed for a different era.
Gen AI's potential is already clear. It's a generational opportunity for marketing to break free from old constraints, deliver outstanding results today, and accelerating growth for the future.
Signal42 is the new consultancy built for this moment.
We cut through the hype to deliver real, measurable value.
Source: AAR, CMO Council, Deloitte
Our new 28 page report offers key insights, learnings, case studies, and unvarnished quotes from 15 CMOs and marketing leaders.
Find out about:
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Hype vs reality - what's really going on with Gen AI
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How to deal with inertia and roadblocks
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The three table stakes use cases that are already useful and profitable
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The key enablers that facilitate organisation-wide scaling up
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The future of the marketing operating model
NEW EXECUTIVE REPORT OUT NOW
What the UK’s Marketing Leaders really think about Gen AI
Our services
For every type of organisation
Our interviews with CMOs showed us that everyone is at a different stage, but all need help of one sort or another. We have services designed around wherever you are on the AI curve
If you’re looking for a low cost way in, we offer these workshops, all under £1,000:
Our work
Delivering on the promise of AI today
Done right, AI achieves amazing results. What could a world-class approach do for your business?
About us
Independent business, marketing and technology expertise
20+years at the forefront of tech driven change means we know how to get results - at speed
Tim Hussain
Tim Hussain has over 25 years of experience in digital marketing transformation, specialising in integrating AI and automation into marketing ecosystems. Most recently, as Global SVP, Product and Solution Design at OLIVER, he worked with brands like Unilever, HP, Ford, and Diageo to develop and scale AI-driven capabilities that enhanced operational efficiency and marketing effectiveness.
Rob Isaacs
Rob Isaacs is an accomplished consultant with a proven track record of enabling marketing organisations to confidently embrace the future. With deep expertise across media, creative, content strategy and customer experience, Rob has led transformative initiatives for the likes of PepsiCo, Amazon, and Unilever. His strength in uniting marketing, technology, and creative culture consistently drives meaningful change through strategic leadership and collaborative excellence.
Our specialists support across all critical areas of strategy, delivery and change management:
Laura Holden
AI Legal &
Policy Advisor
Jason Liew
Martech Product
Specialist
Clare Eagle
People & Organisational Consultant
Andrew Challier
Marketing ROI &
Effectiveness Expert
Prof. Roger Steare
Business Morals
& AI Ethics
Tim Davies
AI Technologist
Nick Stringer
Policy & Regulatory Advisor
They quickly got to grips with our issues by working closely with our senior leadership, which enabled us to meet the needs of the whole business.
Sarah Leccacorvi
Head of Content, O2
They brought a unique combination of skills and experience - taking our in house team on an invaluable journey.
Sarah Bidnick
CMO, TodayTix
